SAP last had a tailwind from the cloud business (Photo: Freepik, Baivector)
Walldorf – at SAP it was most recently – a clear indicator of this is the chief salary. SAP CEO Christian Klein trumped in 2024 with 19 million euros All other Dax bosses. Tonight, the largest group in Europe according to the stock market value will present its figures for the first quarter of 2025.
In parallel to the operational growth, the share price of SAP is striving up for 2½ years. It was only Donald Trump’s taking office that came to an end to this success story. From the all -time high over 280 euros in February 2025, the list gave to around 217 euros (today 12 p.m. CEST).
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Unique costs for the efficiency programs led 2024 for a lower profit than in the previous year (around 3.15 billion euros). But annual sales climbed 10 percent to around 34.2 billion euros. In the final quarter, sales increased by 11 percent, the net profit by 35 percent.
Cloud and IT transformation are going well-“Ai First” strategy
SAP recently had a tailwind from the cloud business, including the process packages “Grow With Sap” and “Rise with SAP” develop well. For example, Mercedes-Benz transforms His IT infrastructure and processes with “Riese with SAP” and at the same time relies on the Amazon subsidiary AWS as a cloud provider.
In addition, SAP wants to go into the pool position with artificial intelligence for companies. CEO Christian Klein swears the workforce on an “Ai First” strategy. With the New platform Business Data Cloud If SAP wants to open up the option to analyze and prepare data more efficiently.
Critical AI survey among customers-controversial personnel policy
However: SAP still has to do persuasion in terms of AI, as recently A survey among customers showed. Accordingly, only 1 third of the companies positively judges the SAP AI strategy. That is more than 2024, but there is still uncertainty about the use of AI functions.
Unrest into the SAP workforce recently brought A new assessment system. Critics speak of top notes with which the group leadership wants to evaluate the behavior of employees. In addition, CEO Klein announced that To slim down structures and to reduce 10 percent of the staff.
Forecast 2025: sales expectations and profit growth
SAP recently screwed up the annual forecast for 2025. Now the company is expecting His cloud and software sales with a range of 33.1 to 33.6 billion, after 29.83 billion euros before. On the other hand, there is a weakening business with software licenses and support.
Should grow in 2025 also the profit: The SAP leadership would like to increase the operational result by 26 to 30 percent. Cloud software with an increase of 26 to 28 percent should make a strong contribution. With license software and cloud contracts, the planned plus is 11 to 13 percent.
Dividend: proposal for the general meeting on May 13, 2025
SAP has not forgotten its shareholders: like for years the dividend increasesfor the 2024 financial year, the top of the group proposes 2.35 euros per share after 2.20 euros a year before. If the general meeting agrees on May 13, 2025 (at the same time proofing day), May 16 will be distributed.
Profit and sales: forecasts of the analysts
According to the forecasts, the SAP result per share is likely to have gone down slightly in the 1st quarter: the mean estimate of 21 analysts is around 1.31 euros according to finanzen.net. In the previous quarter, the result was around 1.37 euros, in the previous year it was around 0.71 euros.
At around 9.06 billion euros, the analyst forecast for sales is on average for the 1st quarter of 2025. That is among the approximately 9.38 billion euros in the previous quarter, but more than around 8.04 billion euros in the 1st quarter of 2024. The financial year ends on December 31, 2025.
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All information without guarantee for completeness, correctness and topicality. The text does not represent a trade recommendation or investment advice.